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The end of detroit how the big three lost their grip on the american car market how the big three lost their grip on the american car market by maynard micheline publication date 2003 openlibrary edition ol7440864m openlibrary work ol2749008w page progression lr pages 346 ppi 400 . As micheline maynard makes brilliantly clear in the end of detroit however the traditional american car industry was in fact headed for disaster maynard argues that by focusing on high profit trucks and suvs the big three missed a golden opportunity to win back the american car buyer. The end of detroit how the big three lost their grip on the american car market maynard micheline 9780385507707 books amazonca. The big three started losing the global auto game in the 70s and 80s when they turned out pure junk and sold them as cars this opened the door for imports when they focused on high profit suvs in the 90s it was the begining of the end for detroit. Get this from a library the end of detroit how the big three lost their grip on the american car market micheline maynard examines the business mistakes made by americas three top automobile manufacturers discussing how the push to promote suvs caused the loss of market shares in family economy and luxury cars